Advanced Typography - Final Compilation
30/8/2023 - 29/11/2023 (Week 1 - Week 14)
Katelyn Tan Kye Ling (0354148)
Bachelor Of Design In Creative Media (Advanced Typography)
Final Compilation
INSTRUCTION
Exercises: Exercises 1 & 2
Task 1: Exercises 1 & 2
30/8/2023 - 13/9/2023 (Week 1 - Week 3)
Exercise 1 - Typographic Systems
Fig. 4.14 Final Axial System - JPEG (Week 2 - 9/9/2023)
Fig. 4.15 Final Radial System - JPEG (Week 2 - 9/9/2023)
Fig. 4.16 Final Dilatational System - JPEG (Week 2 - 9/9/2023)
Fig. 4.18 Final Grid System - JPEG (Week 2 - 9/9/2023)
Fig. 4.19 Final Modular System - JPEG (Week 2 - 9/9/2023)
Fig. 4.20 Final Transitional System - JPEG (Week 2 - 9/9/2023)
Fig. 4.21 Final Bilateral System - JPEG (Week 2 - 9/9/2023)
Fig. 4.22 Final Task 1 - Exercise 1: Typographic Systems - PDF (Week 2 - 9/9/2021)
Fig. 4.23 Final Task 1 - Exercise 1: Typographic Systems (With Grid) - PDF (Week 2 - 9/9/2021)
Exercise 2 - Type & Play
Fig. 5.7 Final Letterforms (Week 2 - 13/9/2023)
Fig. 5.12 Final Poster (Week 4 - 20/9/2023)
Fig. 5.12 Final Poster - PDF (Week 4 - 20/9/2023)
Task 2: Key Artwork
1. Key Artwork
B&W:
Fig. 6.1 B&W Wordmark (Week 6 - 4/10/2023)
Colour:
2. Key Artwork Animation:
Fig. 6.2 GIF Animation (Week 6 - 9/10/2023)
Colour Palette:
Fig. 6.3 Colour Palette
Fig. 6.4 Coloured Key Artwork
Collaterals: (1024x1024)
Fig. 6.5 Tote Bag (Week 5 - 4/10/2023)
Fig. 6.6 Coffee Cup (Week 5 - 5/10/2023)
Fig. 6.7 Card (Week 5 - 7/10/2023)
Fig. 6.8 Brand Collateral (Week 6 - 9/10/2023)
4. Instagram page:
IG Handle: @luun._.aa
5. Screengrab of IG page:
Fig. 6.9 Ig Page Screen Grab
PDF of the image covers of each post from first post at the bottom of the IG page and last post at the top of the IG page.
(Excluding animation)
Fig. 6.10 PDF IG Page
Task 3: Type Exploration and Application
FINAL SUBMISSION - TASK 3 FINAL PROJECT
Font Presentation:
Fig. 7.1 Font Presentation 1- JPG (Week 12 - 16/11/2023)
Fig. 7.2 Font Presentation 2 - JPG (Week 12 - 16/11/2023)
Fig. 7.3 Font Presentation 3 - JPG (Week 12 - 16/11/2023)
Fig. 7.4 Font Presentation 4 - JPG (Week 14 - 29/11/2023)
Fig. 7.5 Font Presentations - PDF
Font Application:
Fig. 7.6 Font Application 1 - JPG (Week 13 - 22/11/2023)
Fig. 7.7 Font Application 2 - JPG (Week 13 - 22/11/2023)
Fig. 7.8 Font Application 3 - JPG (Week 13 - 23/11/2023)
Fig. 7.9 Font Application 4 - JPG (Week 13 - 23/11/2023)
Fig. 7.10 Font Application - PDF
REFLECTION
Experience
If there was one thing that came to mind about this module, it would be that it was quite a struggle for me and I really wished I did better and tried harder. Compared to typography that I took in the first semester, this was way much more challenging! I was new to quite a lot of things, however it taught me lots of new skills. Despite struggling, I also enjoyed some tasks like the type & play one, it was interesting to see how different objects can create letters too. I also enjoyed making the font applications for my fonts, seeing my own creation put to use was satisfying. Overall, this module was fun yet tiring. I really thank Mr. Vinod for guiding me through the semester and giving very detailed and useful feedback that helped improve my work.
Observation
I observed that even though people say that "you can create what your heart desires when it comes to design", I think that there is actually a certain limit to that. In typography, there are actually many rules, for example the typographic systems as well as consistencies when creating a font. I also observe that typography is something that you really have to squeeze out your "brain juice" for. It isn't something that you can do with just surface level thinking which is something I really need to work on which is thinking more deeper and putting more meaning into my designs.
Findings
After this semester, I think about typography as a whole much more compared to when I finished my first semester. My knowledge about typography in semester one was rather shallow. Now my knowledge has grew much more, I take notice of things around me like layouts, books and of course fonts. For example, a font's consistency, how each stroke is made and also the details of it. I also find and really learnt from experience that sometimes less is more, simple is better. Complicating things and tryin to be TOO unique could sometimes back fire.
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